Hi Jaime, thank you for taking the time to do this interview with us. RECOMMENDED: 50 best shops in Singapore and Best places for Christmas trees, wreaths, and decorations Photograph: The Paper Bunny As big fans of the brand, we catch up with her ahead of its 10 th anniversary collection launch and the Christmas shopping season, eager to get her thoughts on shaping trends, building unique brands, and living a life with intention. Often seen as the creative force behind The Paper Bunny, Jaime’s presence is warm, pensive, and underpinned by a deep sense of gratitude at every turn. On speaking to Jaime at an event earlier this year, it was not hard to see where that spirit radiates from.

But the reason the brand resonates so strongly? A consistent message of empowerment and intentional living that you see all through its social media and in its products: in the inspiring quotes and mindful activity sections of its planners, in its sustainable collection of reusables, and in the thoughtful design quirks of its multi-functional totes and holders to fit the lives of busy individuals looking for organisation and ease. Quite literally, with a physical store at Takashimaya that draws lines with every collection’s drop, as well as shipping to more than 50 countries worldwide. Today, The Paper Bunny has carved out its own space. Founded by legal counsel turned designer-entrepreneur Jaime Lee and her husband Justin Tan in 2013, it started as a small online brand selling planners, notebooks, cardstock, and other paper products stamped (in Jaime's calligraphic hand) with inspiring quotes. On November 18, the homegrown lifestyle brand celebrates 10 years in the business. The Paper Bunny products are beloved for their style and functionality, and for that reason, sell like hotcakes every time they hit the shelves. You've seen it around town: cosy puffer bags, brightly-patterned resort shirts, and compact laptop carriers.

Jaime vu